
If you build it, will they come?
In 2023, the wellness real estate market was valued at $438.2 billion. The Global Wellness Institute (GWI) projects that the market will grow to $912.6 billion by 2028. The rise of wellness real estate is evident, as more people focus on their well-being and look for spaces that promote a holistic lifestyle. Yet, building a wellness-focused development is only the first step; the real challenge lies in drawing in and keeping an audience that truly values and resonates with your vision. Real estate and hospitality teams often lack wellness expertise, and that's where we come in.

Pioneering the future of wellness real estate and communities.
We are the only marketing agency dedicated to the intersection of health and wellness, real estate, and community. We understand that today's discerning individuals are seeking a lifestyle where these elements seamlessly intertwine. High-performing individuals are no longer just seeking opulence—they're investing in their well-being as a measure of true wealth, ensuring they can fully enjoy the lives they've built.

Why Lemon Water?
At Lemon Water Group, we are the only agency exclusively dedicated to Wellness Real Estate and Communities. Our approach is as discerning as the clientele we serve—rooted in a deep understanding of consumer habits and lifestyles, with a refined focus on preventative and regenerative practices for those seeking to elevate their lives through wellness and advanced regenerative technology and medicine.
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We understand that true impact lies in connection and taking care of people. Our strategies transcend conventional marketing, leveraging insightful data and human-centric storytelling to craft campaigns that resonate on an emotional and aspirational level.​
Our Expertise
Our team consists of experienced industry professionals who contribute extensive knowledge and expertise to each project. We are health and wellness experts, CMO's, strategic thinkers, content visionaries, creatives, data-driven analysts, social media experts, and real estate developers, working together to create campaigns that consistently achieve outstanding ROI.

A Message From the Founder
I founded this agency with a commitment to being different. Just like your target market, I demand the best in everything I do, and that drives me to provide exceptional service and care deeply about my clients' success. My journey toward this passion began as a national champion lacrosse player at the University of North Carolina, where I first understood the power of the mind-body connection and discovered my passion for helping others unlock their full potential.
As a naturally creative thinker, I launched an activewear company that allowed me to collaborate with some of the world's top athletes while gaining valuable marketing experience. This venture opened doors in the marketing field, enabling me to work with various industries and enhance digital experiences for companies. I've had the honor of partnering with prestigious financial institutions, luxury car brands like Rolls Royce and Bentley, and leading names in Wellness such as ON Running, Therabody, Sakara Life, HigherDose, Dry Farm Wine, Under Armour, Nike, Alo Yoga, and many more.
My passion for wellness has remained unwavering. I immersed myself in the industry, studying integrative nutrition and fitness, creating content for top brands, collaborating with agencies, and spending a year exploring the diverse wellness landscapes of Austria, Switzerland, and India—from the Mediterranean shoreline to the Himalayan foothills. These experiences provided me with a unique perspective and a deep understanding of authentic wellness practices.
Throughout my journey, I noticed a disconnect: many wellness experts struggle to communicate their knowledge effectively to the luxury real estate market, while luxury real estate brands and sales teams often fail to create transformative wellness campaigns and foster loyal communities. This realization sparked my mission to bridge the gap between passion and sophistication, helping wellness destinations craft compelling narratives that resonate with discerning clientele. Our approach combines a deep understanding of wellness principles with a keen eye for luxury branding and a data-driven marketing strategy.
We believe that true luxury is found in the seamless integration of opulence and well-being, creating spaces where individuals can indulge in exquisite surroundings while embarking on a journey of self-discovery and rejuvenation at every touchpoint.